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Why styling your property before selling is essential - even in an economic downturn

June 24, 2020

Why styling your property before selling is essential - even in an economic downturn

We’re all whispering about the economic downturn that is sure to arrive after the tremulous first half of 2020 and a lot of people are wondering what this will mean for properties heading to market in the coming months.

Despite Covid-19 and the impacts this has subsequently had on the economy, REA recorded a 113.5 per cent increase in serious buyer activity over the past 11 weeks.

It’s more important than ever to grab the attention of the buyers that are in your market.

In the weekend just past, high auction attendance was recorded across the country with many properties achieving prices well above the reserve. Properties are still moving with buyers keen to upgrade in this market.

Property styling has become a necessity, no longer just for high-end luxury residences but for every property hitting the market. It has become an expectation of buyers walking through a property that it will be styled – and if it’s not, you risk your property falling short of the rest.

Styling can increase the result of your selling campaign and ultimately gain you a higher return on investment. Properties that are styled usually sell faster than those that aren’t – and with better results.

Styling your home makes it appealing to potential buyers by evoking emotion and by creating meaningful engagement with your property. From the initial search through the real estate portals, right through to the moment they enter your home, a potential buyer is engaging with your property and so you want to make sure that the property is telling a story they identify with.

A well styled property also does all of the following:

  • Creates a memorable impression with potential buyers in your market
  • Utilises space in a way that highlights the unique features of your home
  • Demonstrates a lifestyle to buyers that they identify with

Sellers must increasingly become competitive when fighting for buyer attention, so to take some of the pressure off, let a professional do the hard work for you. With packages suiting every budget & circumstance, we provide free quotes to you in your home so you can get the advice you need. The properties we have styled have a 100% sale rate.
Get in touch today.  





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